Estilo Boutique’s founder was recently featured in Forbes Business Council, sharing insights on how a background as a licensed therapist has shaped a people-first approach to building and growing a retail business.
Based in Austin, Estilo Boutique has always prioritized connection, empathy, and trust—values that are deeply rooted in its founder’s early career in therapy. The Forbes article explores how those skills translate into leadership, customer experience, and long-term business strategy in retail.
Framed around the idea of “retail therapy,” the piece outlines practical lessons drawn from therapeutic practice—such as active listening, emotional intelligence, and meeting people where they are—and how those principles apply to running a successful, service-driven business. These values are reflected throughout Estilo’s women’s, men’s, and kids’ collections, where personal styling and thoughtful service remain central to the experience.
The article shares insights on:
- How therapeutic training influences leadership and decision-making
- Why emotional intelligence matters in retail and business
- Building trust and connection as a competitive advantage
You can read the full article here:
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Retail Therapy: 6 Lessons Being A Licensed Therapist Taught Me About Business
We’re honored to be featured in Forbes and grateful for the opportunity to share how empathy, connection, and care continue to shape the Estilo experience.